THE T.R.A.D.E. SYSTEM™ · Founding price £247 · 6 weeks · 90 minutes a week · Built for tradesmen, not tech people
For UK tradesmen turning over £50k–£500k

Tradesmen who use AI are taking work off the ones who don't.

Rick's a window cleaner. He put AI on his calls, his quotes and his rounds, and added about £100k in a year without hiring anyone. This course is him showing you what he actually did, in plain English, 90 minutes a week for 6 weeks.

6-week course · start today 90 minutes a week, around your jobs Built by a tradesman with 18 years on the tools
Get the T.R.A.D.E. System™ — £247 £247, one payment, keep it forever. If you can send a WhatsApp you'll manage fine.
If this is you, keep reading

You're good at the graft.
It's everything round it that's killing you.

The phone rings while you're two storeys up. By the time you're down, they've booked the bloke who answered.

The quotes get written at 9pm, after the kids are in bed, when you've got nothing left. The spreadsheets get done on Sunday. Your day off.

Everyone keeps banging on about AI. Nobody's got a spare evening to sit down and figure out what any of it actually means.

You're not against any of it. There's just never a right time. An hour learning is an hour not earning, and the hours at home are already spoken for.

So it stays on the "one day" list. And the leak keeps running.

You're not behind. Nobody's ever explained this stuff the way a tradesman would. That's the whole reason this course exists.

Rick Seaby — The AI Tradesman, squeegee in hand in front of his van
Why Rick

Window cleaner first.
AI bloke second.

Rick took his window-cleaning round from £150,000 to nearly £250,000 in 12 months, and he didn't hire anyone to do it. He put AI on the phones, the quotes, the rounds and the paperwork. Five years in the army, 18 years running an estate agency, 18 years cleaning windows. He hasn't missed a call since he set it up. The podcast started because his mates kept asking how he did it. The course exists because the same questions kept coming back. He's not a tech guy. He's a bloke with a squeegee who got sick of doing quotes at night.

£150k → £250k in 12 months 5 yrs British Army 18 yrs on the tools 0 missed calls since AI
What he actually got out of it

The money's decent. The afternoons are the point.

Rick's wife Claire is disabled. The biggest thing AI gave him wasn't the extra revenue, it was his afternoons back. He does half a day on the tools and he's done.

4:30am

He's up, and his whole day is already sorted by AI — rounds, jobs, follow-ups — before the kettle's boiled.

Half a day

On the tools by choice, not necessity. Afternoons and evenings free — for Claire, for the family, for himself.

7 holidays

Four taken this year, three more booked. "Sleep is superb." A business he could now sell — because it runs without him.

The maths of doing nothing

"I'll sort it in the winter"
has a price on it.

None of this shows up on an invoice, so you never see it. Rough numbers for a one-man band:

Missed calls, per year
−£19,500

5 missed calls a week × £250 average job × 3 in 10 you'd have won. That's the bloke who answered, eating your lunch. Every year.

Unpaid admin, per year
−£23,400

10 hours a week of quotes, invoices and spreadsheets at your £45/hr chargeable rate. Work you do for free, at night, forever.

The T.R.A.D.E. System™
£247 once

Six weeks, 90 minutes a week, and both leaks plugged with systems you build once and own outright. Then they work while you do.

The cost of doing nothing: missed calls ≈ £19,500 a year plus unpaid admin ≈ £23,400 a year — a total leak of ≈ £42,900, against a £247 one-off fix

Rick goes through these numbers properly inside the course — what they assume, how to work out your own version, and which module plugs which hole. They're examples, not promises.

Before and after

Rick's day, before and after.

Tap the cards. This is his actual diary, not a mock-up.

A day — before

Graft all day. Admin all night.

  • ✕6:30am — first call missed, already driving
  • ✕Quotes promised "tonight" — written at 9pm, badly
  • ✕Route planned on gut feel, an hour lost between jobs
  • ✕Enquiries from three days ago, still unanswered
  • ✕Evening: laptop on knees, family in the other room
Tap to flip → the day after AI
A day — after

Sorted before he's up the ladder.

  • ✓4:30am — day already sorted by AI: rounds, jobs, follow-ups
  • ✓Every call answered while he's on the tools
  • ✓Quotes sent from the van, minutes after the visit
  • ✓Routes maximised — more jobs, less diesel
  • ✓Evening: done by mid-afternoon. Time with Claire.
Tap to flip back
A year — before

Flat out all year. No further on.

  • ✕~£19,500 of jobs lost to missed calls*
  • ✕~500 hours of unpaid admin*
  • ✕One rushed holiday, phone never off
  • ✕Old customer list gathering dust — buried money
  • ✕A business worth little without you in it
Tap to flip → the year after AI
A year — after

Rick's year, since AI.

  • ✓£150k → nearly £250k revenue in 12 months*
  • ✓Not one incoming call missed
  • ✓Seven holidays — four taken, three booked
  • ✓Dead leads revived from the existing customer base
  • ✓A business that runs without him — and could be sold
Tap to flip back

*Rick's own results and illustrative figures — your numbers depend on your trade and your graft. That's why the course starts by measuring yours.

The method

Five steps. Six weeks. That's it.

TTrust
RRespond
AAutomate
DDrive
EEarn

Trust the tools, respond to every call, automate the admin, drive the day, earn and expand. Do them in order. At the end of each week something is actually running in your business, not sitting in a notebook.

The T.R.A.D.E. System — the five-step route from missed calls to a business that runs itself
6 weeks · 90 minutes a week · lifetime access

What you build, week by week

  • Week 1

    T — Trust the Tools

    Kill the fear in one evening. Set up the only 5 AI tools you need — nothing else. You walk away with: your AI toolkit, installed and working.

  • Week 2

    R — Respond

    Never miss a call or enquiry again. An AI receptionist that answers, takes the job details and follows up — while you're up the ladder. You walk away with: a phone that never loses you work.

  • Week 3

    A — Automate the Admin

    Quotes, invoices, T&Cs and spreadsheets that write and update themselves. You walk away with: your admin machine — and your evenings.

  • Week 4

    D — Drive the Day

    Routes maximised, your day auto-planned by 7am, photos of a boiler or fuse board turned into diagnoses on site. You walk away with: a day that sorts itself.

  • Weeks 5–6

    E — Earn & Expand

    Revive the dead leads sitting in your customer list, automate the review requests, price with confidence. You walk away with: a revival campaign sent to your old customers — often worth the course price on its own.

Self-paced — it fits around your jobs, not the other way round

Start Week 1 today — £247 90 minutes a week. Every module ends with something built and working.
An honest filter

This is for you if…

Get stuck in if

  • ✓You're a tradesman — plumber, electrician, landscaper, tree surgeon, window cleaner, builder — turning over £50k–£500k
  • ✓You know you're losing jobs to missed calls and slow quotes, even if you've never counted it
  • ✓Your evenings belong to your family, so it has to work in 90 minutes a week
  • ✓You want it in plain English from someone who's been on the tools — not a tech bro
  • ✓You're thinking about going out on your own and want to start with systems, not chaos

Give it a miss if

  • ✕You're after a magic button — this is 90 minutes of graft a week, and graft is the bit you're already good at
  • ✕You want someone to do it all for you (that's Rick's done-for-you service — this course is you owning it)
  • ✕You'd rather keep doing quotes at 9pm than spend one evening changing it
  • ✕You've got no business yet and no plans to start one
The bonuses

Whatever's stopping you,
there's a bonus for it.

Bonus 1

The 15-Minutes-a-Day Plan

Kills: "I haven't got time"

The whole course re-cut into 15-minute jobs you can do in the van between appointments. No evening required — ever.

Value £97 — included
Bonus 2

The Tradesman's Prompt Pack

Kills: "I'm not a tech person"

100+ copy-and-paste prompts written for the trades — quotes, chasing payment, T&Cs, reviews, dead-lead messages. No typing skills, no jargon.

Value £147 — included
Bonus 3

The 6 Niche Playbooks

Kills: "Will it work for MY trade?"

Plumber, electrician, landscaper, tree surgeon, window cleaner, builder — one playbook each, mapping every module to your trade's real jobs.

Value £197 — included
Bonus 4

The AI Tradesman Community

Kills: "I'll be doing this on my own"

A private community of tradesmen doing exactly what you're doing — with Rick in it, answering questions. Ask anything, nick what's working.

Value £197/yr — first year included
The honest sums
The T.R.A.D.E. System™ — 6-week course£497
The 15-Minutes-a-Day Plan£97
The Tradesman's Prompt Pack£147
The 6 Niche Playbooks£197
Community — first year£197
Together£1,135
£247

Founding price — one payment, lifetime access. Rises when the founding places are gone. Do Week 1, and if your toolkit isn't set up and working by the end of it, tell us and you'll get your money back.

Straight up

No invented reviews on this page.

The T.R.A.D.E. System™ has only just opened its founding places, so there are no student write-ups yet — and we're not about to make any up. When founding members send theirs in, they'll sit right here. Until then, judge it on the only track record anyone can stand behind: Rick's own.

THE BUSINESS

£150,000 to nearly £250,000 in twelve months — his own window-cleaning round, with nobody extra taken on. AI went on the phones, the quotes, the routes and the paperwork, and the round did the rest.

Rick Seaby His own books, 12 months after putting AI in
THE TRADE

Five years in the British Army. Eighteen years running an estate agency, sold in 2008. Eighteen years up ladders — building rounds, selling rounds, keeping the residential work. He teaches tradesmen because he was one first, and still is.

Soldier, estate agent, window cleaner In that order — and he's still on the tools
THE ADMIN

Not one missed incoming call since he set it up. Every enquiry answered, rounds and routes maximised, spreadsheets updating themselves, and the whole day planned before he's out of the door at half four in the morning.

The same setup you build Weeks 1 and 2 of the course, tool for tool

Every figure above comes from Rick's own business, not a student's. It's what happened in one window-cleaning round in the UK, shown as an example of what the system did for the bloke who built it — never as a promise of what it'll do for yours.

Straight answers

The questions you're already asking

I genuinely haven't got time for this.

That's sort of the point. Until something takes the admin off you, there's never going to be time. It's 90 minutes a week, it waits for you, and Bonus 1 re-cuts the whole thing into 15-minute jobs you can do in the van between appointments.

I'm not good with technology. At all.

Neither was Rick. 18 years on the tools, no tech background, over 50 when he started. Everything's click-this-then-this, and the Prompt Pack means you copy and paste instead of working anything out. Honestly, the hardest bit is deciding to start.

Will it actually work for my trade?

The leaks are the same in every trade — calls, quotes, admin, routes, dead leads. Bonus 3 has a playbook for each of the six (plumbing, electrical, landscaping, tree surgery, window cleaning, building) so it's in your trade's words, not generic business speak.

What if I buy it and it doesn't work for me?

Do Week 1. If your toolkit isn't set up and working by the end of it, tell us and you'll get your money back. One email to Rick, that's the whole process — no forms designed to wear you down.

Isn't AI going to replace tradesmen anyway?

No robot's rewiring a fuse board or felling a tree any time soon. What AI takes off you is the paperwork around the job. The blokes using it just answer faster and quote faster than you, that's all. That's the actual risk.

When does it start, and how long do I get access?

It starts the minute you're in, there's no start date to wait for. You keep access forever, so if a busy season swallows a month it just waits for you. Six weeks is the pace it's built for. Nobody's chasing you.

Up to you

This time next year you're either still quoting at 9pm,
or you're not.

Six weeks, 90 minutes a week, £247 once. The bloke down the road isn't waiting for you to be ready.

Get the T.R.A.D.E. System™ — £247 One payment · Lifetime access · Built by a tradesman, for tradesmen
The AI Tradesman Podcast cover

Not sure? Listen to the podcast first.

It's free, it's weekly, and it's Rick talking through what he actually uses on the round. Start there. The course will still be here.

🎙 Listen to The AI Tradesman Podcast

Not on Apple? Listen on podcast.app